In three stages, the destination company DOAB and the hotel group HK want to create the best conditions for the local industry to develop sustainable activities and travel arrangements. The first step is about benchmarking and analysing which destinations and companies in Sweden and in the world are at the forefront. Step two is about developing the skills of companies about how they can think in the development of sustainable products. Step three intends to develop and test three new products with specified sustainability definition, where at least five companies are part of the development team from HK that in the meantime, develops their competence continuously develops and the ability to develop new sustainable activities and travel. The destination company DOAB together with the hotel group HK wants to create the best conditions for the local industry to increase the ability to develop new travel reasons and build away the obstacles that exist today to take the next step in development. The applicant is DOAB and it is the hotel group with twelve companies that together with events and activity organisers have requested the project’s efforts. There is potential in developing new travel reasons with new form, content and that are more sustainable and contribute to increased revenue streams and economic growth, but there is a lack of some important functions, a lack of cross-industry collaborations and a lack of knowledge to develop a sustainable tourism industry. The larger mountain destinations in Jämtland have a structure where a large company drives the main travel reasons based on developed lift systems. This infrastructure is missing around Storsjöbygden. Expected effects of the project More booked products (hotel + transport + activity) + 20 %, Increased knowledge of the development of sustainable products. Get guests to stay one or more days longer More co-packaged products with KKN company + 50 %, Increased bookingability and visibility via new digitally adapted system. Developed new sustainability certified products. New form of marketing via local influencers and teams in Trondheim and Sundsvall Attrahering new conscious target groups in the local area (30 km). Strong increased motivation among companies in renewing the product range.