The pre-study aims to develop an innovation environment for User Experience (UX) requested by both large and small companies, academia and community actors in West Sweden. Through a collaborative arena, synergies can be achieved between companies, society and academia and promote investments in product and service development, collaborations, projects, knowledge dissemination, testing and inspiration for UX in West Sweden. Needs, drivers and desires shall be examined and identified. In order to give the desired effect, the feasibility study should ensure a relevant partnership for implementation projects, as well as establish national and international collaboration.