The project aims to complement ongoing efforts for COVID-affected companies and strengthen the sustainability of Gotland tourism companies through increased export maturity, digitalisation and green internationalisation. Through advice, networking and communication, the project will facilitate and future-proof for companies that ensure jobs in the Gotland hospitality industry. Through analyses (Mystery shoppers), translation and communication support and consultations, companies that are viable but are in need of improvement due to the pandemic need concrete help to move in their export maturity based on the company’s own circumstances. The project’s efforts in communication and analysis support companies to provide the right information to the right international audiences, at the right time, in the right language and with the right offer. Right here means sustainable in all three dimensions. The readiness of the tourism industry for a socially, environmentally and economically sustainable recovery during and after the pandemic is vital for the companies that have lost most of their revenues in 2020-2021. Gotland’s tourism strategy has the objective that Gotland should be an export mature destination in 2022. It is under revision and the target will be postponed by two years to 2024. A clear interim target is to increase the number of foreign guest nights by 30 %. The internationalisation of the tourism industry in Gotland is favourable despite the current pandemic and the project can speed up the process and contribute to sustainable growth: The tourism industry on Gotland has in GFB’s survey (prestudy autumn 2020: case number 2029-2003) expressed great need and interest for help for effective digital transformation and on the ground in attracting international visitors with joint and company-friendly communication. A new green direct line with ferries from Germany is planned to start in summer 2021, initially financed by a state eco-bonus. This raises the need from the industry to seize the opportunity and work to ensure that the green transport opportunity becomes permanent through efforts such as strengthening Gotland’s degree of internationalisation and processing the market in Germany. It is therefore desirable to make the visitor base grow through business development and innovation, which in turn can lead to permanent German country line with its focus on environmentally friendly fuels. This, together with how the project facilitates an extended season and new employment opportunities, contributes to a carbon-neutral economy.