The project HIcube Kompetenta vården /Competent care/ was developed to meet challenges in the health care sector, and works within a structured arena for health innovation in the region of Halland in Sweden. The target group is primarily middle managers at strategic and tactical levels, but also includes employees and users in the health care sector in Halland. The project aims at strengthening the target groups by competence development, enhancing knowledge and training practices for innovations of the field and implementation and use of health innovations. Project activities: competence raising measures, where individuals in the target groups within the public health care organisations will participate in activities to create new knowledge and learning in the field of health innovation. The expected effects of the measures are that the needs of the end users, the heterogeneous individuals of the public, should be met in a more efficient way, by increased knowledge with the employees in the sector and strengthening of the regional innovation arena. Partners and cooperative actors in this arena are Halmstad University, Region Halland, Science Park Halmstad, the six municipalities of Halland, businesses and NGOs.