ACTION 1 — OPERATIONAL SKILLS FOR DIGITAL COMMUNICATION AND MULTIFUNCTIONALITY OF CINEMAS Ê AIMED AT EMPLOYEES OF FILM FACILITIES PARTICIPATING IN THE INITIATIVE AND Ê AIMED AT UPDATING AND INCREASING THE SKILLS AND KNOWLEDGE TO CARRY OUT MULTIMEDIA COMMUNICATION AND MARKETING CAMPAIGNS USING THE INTERNET AND SOCIAL NETWORKS, UPDATING THE SKILLS, IN ACCORDANCE WITH THE EVOLUTION OF TECHNOLOGY, OPERATORS IN THE MANAGEMENT AND DELIVERY OF FILMS IN THE CINEMAS, ACQUIRE OR UPDATE THE SKILLS OF PARTICIPANTS FOR ALTERNATIVE EXPLOITATION OF CINEMAS FOR CONFERENCES, CONGRESSES OR NEW TRENDS AND OPPORTUNITIES OF GAMING, IMPROVE THE ABILITY OF PARTICIPANTS TO WORK IN TEAMS. 160 HOURS WILL BE DISBURSED INTO 5 TEACHING MODULES. THE TRAINING COURSE OF ACTION 1 WILL ALLOW PARTICIPANTS BOTH TO ACQUIRE UP-TO-DATE KNOWLEDGE AND SKILLS AND IN LINE WITH CURRENT TECHNOLOGIES, IN