THE PHD WILL FOCUS ON BUSINESS INTELLIGENCE AND MACHINE LEARNING MODELS APPLIED TO THE MODA DOMAIN.THE FINAL OBJECTIVE OF THE PHD COURSE WILL BE, IN PARTICULAR, TO PROVIDE SOLUTIONS THAT SIMPLIFY INTERNAL PROCESSING CYCLES TO FASHION COMPANIES ON THE ONE HAND, THUS IMPROVING ON THE ONE HAND, ERP SYSTEMS AND ON THE OTHER THE RELATIONSHIPS BETWEEN THE BRAND AND ITS CUSTOMERS IN ONLINE SALES. In PARTICULAR, the ENVIRONMENTS OF SEARCH will concern the use of AUTO_ML Techniques to AUTOMATISE THE WORKFLOW OF DATA INTEGRATION & ETL (EXTRACTION, TRANSFORMATION, AND LOAD), AND THE STUDY OF COGNITIVE AUTOMATION AND ROBOT PROCESSING AUTOMATION PROCESSING FOR SUPPORT AUTOMATION TO THE DECISIONS AND OPTIMATION OF INDUSTRIAL PROCESSING PROCESSING.