THE WIDE-BAND CONNECTIVITY, LOW DELAY AND HIGH RELIABILITY OF 5G TECHNOLOGY GREATLY EXPANDS THE POSSIBILITIES OF DIGITAL APPLICATIONS. 5G IS IN FACT THE ENABLING TECHNOLOGY FOR THE CAPILLARY AND PERVASIVE INTERCONNECTION OF BOTH USER DEVICES AND ELECTRONIC DEVICES IMMERSED IN REALITY, THUS ALLOWING THE DEVELOPMENT OF DIGITAL APPLICATIONS THAT CAN FINALLY TRANSFORM SOCIAL, PRODUCTIVE, COMMERCIAL AND PUBLIC ENVIRONMENTS INTO PLACES WITH WIDESPREAD INTELLIGENCE ABLE TO COMMUNICATE WITH USERS IN A SIMPLE AND NATURAL WAY. IN THE FIELD OF DIGITAL APPLICATIONS, THE INTERACTION BETWEEN THE END-USER AND THE SURROUNDING ENVIRONMENT IS OFTEN MEDIATED BY A PERSONAL DEVICE (SMARTPHONE) THAT ACTS AS A POINT OF CONTACT BETWEEN THE USER AND THE SERVICES OFFERED AND AVAILABLE IN THE CONTEXT IN WHICH THE USER LIVES AND MOVES. HOWEVER, THE PERVASIVE PRESENCE OF SMART AND INTERCONNECTED DEVICES VIA 5G TECHNOLOGY MAKES IT POSSIBLE TO MAKE AMBIES