The PROJECT CONSISTS IN THE REALISATION OF A WEB SOLUTION OF CONTENT MANAGEMENT SYSTEM (CMS) ARTIFICIAL INTELLIGENCE DOTATED, CLAMATA SPIN&GO BRAINY, FINALISED TO RADICALMENT INNOVATIVE THE OFFER OF WEB SERVICES FOR Engitel CUSTOMERS. It is treated as an INNOVATIVE TECHNOLOGY BUILDING SIZE OF THE ATTUAL CMS, SPIN&GO, MEDIANTE A DOTATED FORM OF BASED SERVICES ON MACHINE LEARNING, COME sentiment ANALYSIS or CHATBOT. AMONG THESE, PARTICULAR FOCUS WILL BE PLACED ON RECOMMENDER SYSTEMS TO GUIDE USERS IN A SMART WAY. THE ENHANCEMENT OF THE SYSTEM TAKES PLACE THROUGH A MODULE EQUIPPED WITH ARTIFICIAL INTELLIGENCE AND INTEGRATED IN THE CLOUD IN THE INFRASTRUCTURE OF THE CMS.GRAZIE TO THIS SOLUTION IT WILL BE POSSIBLE TO ACTIVATE WEBSITES, BLOGS, FORUMS AND IN GENERAL WEB APPLICATIONS ABLE TO HELP THE USER BROWSING, PROVIDING THE CONTENT AND FUNCTIONALITY INCREASINGLY IN LINE WITH HIS PROFILE AND HELPING THE EDITOR IN THE CONSTRUCTION OF THE CONTENT, THROUGH AN INTELLIGEN GUIDE