THE PROJECT RESPONDS TO THE NEEDS OF DEVELOPING TECHNOLOGICAL AND INTEGRATED SOLUTIONS THAT ALLOW A SIGNIFICANT STEP FORWARD IN THE ROAD MAP OF A CITY TOWARDS A “SMART CITY” THUS POSITIONING ITSELF FULLY WITHIN THE INDICATED TRAJECTORY. THE TECHNOLOGICAL SOLUTION CHOSEN TO GENERATE ACTIVE PARTICIPATION IN THE LEARNING OF GOOD PRACTICES OF “SUSTAINABLE LIVING” IS GAMIFICATION, A DRIVER OF INNOVATION IN STRONG GROWTH OF INTEREST AND APPLICATION. THE “SOCIAL GAME” IS NO LONGER AN END BUT A MEANS TO FACILITATE LEARNING AND ADOPT NEW PRACTICES IN CITIZENs’ LIVES AND BEHAVIOURS. THE GAME IMPROVES THE ABILITY TO CONCENTRATE AND ASSIMILATE INFORMATION. THE POSSIBILITY OFFERED BY THE PLATFORM TO EXPERIMENT AND SIMULATE WILL ALLOW TO MAXIMISE THE RESULT OF THE NEW WAYS OF USING THE SMART RESOURCES OF A CITY, NOT ONLY FOR THE NEW TOOLS ALREADY IN PLACE, BUT ALSO FOR THOSE INTRODUCED LATER BY THE — ADMINIST