THE PROJECT INVOLVES 10 OF THE LARGEST ACCOMMODATION FACILITIES, CAMPSITES AND TOURIST VILLAGES OF CAVALLINO TREPORTI, ONE OF THE MOST IMPORTANT IN EUROPE OF TOURISM “OPEN AIR”. THE COMPANIES IN THE AREA ARE AWARE THAT THE PANDEMIC CAN REPRESENT A MOMENT OF CRITICALITY IN THE PRODUCTIVE EVOLUTION OF THE DISTRICT AND ARE FACING A SITUATION THAT REQUIRES A COLLECTIVE VISION. OVERALL, COMPANIES FEEL THEY HAVE TO DRAW FROM THE DIFFICULTIES, HOPEFULLY TRANSIENT, POSED BY THE VIRUS, THE STARTING POINT FOR THE CONSTRUCTION OF A NEW COMPETITIVE PROFILE OF TERRITORIAL SUPPLY. THE COMMON INTEREST IS TO MERGE THIS NEW STRATEGIC APPROACH INTO A SPECIFIC RECOVERY PLAN THAT WILL BE DEFINED THANKS TO THIS PROJECT, SUPPORTING THE STRUCTURAL RENEWAL OF THE TOURIST OFFER, THE ADOPTION OF NEW CRITERIA FOR RECEPTION AND LIVEABILITY IN THE STRUCTURES, THE EFFECTIVE VALORISATION OF THE RELATIONSHIP WITH THE ENVIRONMENT AND THE CULTURE OF RESPECT FOR THE HUMAN-NATURE RELATIONSHIP