THE PROJECT AIMS TO UPDATE THE SKILLS OF THE COLLABORATORS OF THE COOPERATIVE COMPANY BRIXEN TOURISM, SO THAT THEY ARE ABLE TO INDEPENDENTLY DESIGN ATTRACTIVE TOURIST EVENTS (E.G. THE FESTIVAL OF LIGHT AND WATER, THE CHRISTMAS SHOW) IN RELATION TO THE TERRITORIAL CHARACTERISTICS OF BRIXEN, TO EFFECTIVELY USE THE POTENTIAL OF DIGITAL TO TELL AND COMMUNICATE THE STORIES OF THE TERRITORY, TO INDEPENDENTLY CREATE CREATIVE SETS AND TO DEVELOP MARKETING STRATEGIES SUCH AS CITY MARKETING ABLE TO EXPLOIT AT LOCAL, NATIONAL AND INTERNATIONAL LEVEL THE ALPINE TOURISM OF BRESSANONE, A CITY THAT IS EXPERIENCING A MOMENT OF EVER-EXPANDING TOURIST GROWTH.