THE 800-HOUR IFTS COURSE, REALISED IN UDINE, AIMS TO TRAIN THE FIGURE OF THE SOCIAL MEDIA ANALYST THAT IS A PROFILE ABLE TO DEFINE AND IMPLEMENT DIGITAL MARKETING STRATEGIES STARTING FROM THE ANALYSIS OF DATA ON THE WEB AND SOCIAL MEDIA. IT IS A PROFILE THAT COMBINES DATA MANAGEMENT SKILLS WITH THOSE REQUIRED BY THE SOCIAL MEDIA MANAGER FROM THE COLLECTION, MODELING AND ANALYSIS OF WEB ANALYTICS, TO THE DEFINITION AND DEVELOPMENT OF DIGITAL MARKETING STRATEGIES, TO TESTING TO COLLECT DATA ON RESULTS AND ITERATING STRATEGIES.