THE PROFESSIONAL FIGURE DEALS WITH COMMUNICATION AND PROMOTION OF ARTISTIC AND CULTURAL HERITAGE THROUGH DIGITAL TECHNOLOGIES INTEGRATING CREATIVE/STRATEGIC/PLANNING AND ENTREPRENEURIAL/MANAGERIAL SKILLS WITH TECHNICAL, IT AND MARKETING SKILLS. IT APPLIES AND DEVELOPS ICT IN THE FIELD OF ART, CULTURE AND TOURISM IN GENERAL BY ENRICHING CONTENT AND DIVERSIFYING SERVICES/PRODUCTS.