MULTIMEDIA PRODUCTION TECHNIQUES WITH DECLINATION: WEB CONTENT SPECIALIST Ê A PROFESSIONAL FIGURE BETWEEN THE DIGITAL COMMUNICATION AND PRODUCTION SECTOR AND MARKETING, PRODUCES CONTENT, BOTH TEXTUAL AND MULTIMEDIA EFFECTIVE FOR WEB RESOURCES, FOR WHICH IT IS DIRECTLY RESPONSIBLE. IT ALSO TAKES CARE OF THE CONTENT BASED ON THE PLATFORM THAT WILL HOST IT (WEBSITE, SOCIAL NETWORK, BLOG, INTERFACE) AND TARGET/USER, MONITORING ITS USABILITY AND EFFECTIVENESS.