THE PATH MADE IN UDINE AIMS TO FORM THE FIGURE OF SOCIAL MEDIA ANALYST THAT IS A TECHNICIAN ABLE TO DEFINE AND IMPLEMENT STRATEGIES OF WEB AND SOCIAL COMMUNICATION STARTING FROM THE ANALYSIS OF DATA AND INFORMATION CONTAINED IN GENERAL SOCIAL MEDIA (FACEBOOK, TWITTER, INSTAGRAM, ETC.) AND/OR PROFESSIONAL (LINKEDIN, ETC.). IT IS, THEREFORE, AN ADVANCED SOCIAL MEDIA MANAGER AND SPECIALISED IN DATA ANALYSIS AND IN THE RETURN AND USE OF RESULTS FOR THE DEVELOPMENT OF PRODUCT, COMMUNICATION AND BUSINESS STRATEGIES.