THE COMMUNICATION PLAN AIMS TO ORGANISE IN A SYNERGISTIC WAY THE PROMOTION AND INFORMATION ACTIVITIES RELATED TO THE INTERVENTIONS FORESEEN BY THE SUSTAINABLE URBAN DEVELOPMENT PROGRAMME PERUGIA.ZIP, BASED ON A COMMON AND HOMOGENEOUS LANGUAGE. THE PLAN FORESEES THE IMPLEMENTATION OF A COMMUNICATION CAMPAIGN, DEFINED IN CO-DESIGN WITH THE UMBRIA REGION, THROUGH THE USE OF VARIOUS TOOLS (INFORMATION MATERIALS, VIDEOS, WEB PORTAL, DEDICATED PAGES ON THE MAJOR SOCIAL NETWORKS, SPOTS AND ADVERTISING MESSAGES FOR RADIO-TELEVISION CAMPAIGN, PRESS AND MEDIA OFFICE, EVENTS...), WHICH GUARANTEES THE RECOGNITION AND MAXIMUM VISIBILITY OF THE PROJECTS CARRIED OUT UNDER THE URBAN AGENDA.