The aim of the demonstration project is to achieve sustainable reduction of landfilled waste and to increase the share of recycled waste by introducing an educational program for children in kindergartens and students in initial training on the territory of Karlovo Municipality. The following specific objectives are set out: 1) Encouraging students and households to apply different measures and methods that lead to waste prevention; 2) Ensuring support and encouragement of the school community to real activities related to environmental protection and specific separate waste collection, composting, re-use; 3) Formation of ecological culture in the school community — students, parents, teachers. The activities: Activity 1. Preparation of the project. Activity 2. Implementation of a demonstration project. Activity 3. Campaigns to promote the results of the project. Activity 4. Organisation and management of the project. Activity 5. Information and communication. The activities envisaged in the demonstration project are formulated in line with the objectives set for implementation in Article 31(1) of the Waste Management Act and Target 1 for reducing the harmful impact of waste by preventing their formation and encouraging their re-use of the National Waste Prevention Programme of the National Waste Management Plan. As a result of the implementation of the demonstration project, the following long-term results are expected to be achieved: —Reduce the amount of municipal waste by preventing the generation of waste; Increase the share of separately collected waste. The target group of the project includes a total of 4470 children kindergartens and primary school students from Karlovo Municipality. The teachers involved in the implementation of the activities will be 40 teachers in 8 kindergartens and 12 schools selected under the project.