Kohesio: discover EU projects in your region

project info
Start date: 1 January 2018
End date: 5 October 2021
funding
Fund: European Regional Development Fund (ERDF)
Total budget: 1 209 970,66 €
EU contribution: 907 477,99 € (75%)
programme
Programming period: 2014-2021
Managing authority: Subdirección General de Cooperación Territorial Europea
intervention field
n/a

Strategies for the internationalisation of cultural and creative industries in cross-border territories of Spain and Portugal

Objectives: The overall objective of the project is to promote the competitiveness of the Cultural and Creative Industries (CCIs) through the promotion of business cooperation and the implementation of new models, digital tools and strategies for the sector, in particular with a view to their internationalisation. Thanks to its awareness-raising, training and accompaniment activities, the project aims to be a starting point for the generation of collaborations between Spanish and Portuguese companies, as well as the dialogue with actors in the sector. In particular, IberICC Global aims to promote the meeting and establishment of collaboration agreements and co-production, transmedia or joint distribution projects. The specific objectives of the project aim to address some of the main challenges for CCIs in the sector and to seize opportunities. It also aims to improve the conditions and provide the necessary knowledge and resources so that participating companies can set realistic objectives and activities to start their internationalisation processes, within mentored strategies, despite the generally very small size of their size. In this sense, and in line with their needs, the project aims not only to sensitise and train professionals in the sector, but also to accompany them throughout the process. From a quantitative perspective, IberICC Global sets realistic objectives, with direct initial support to around 160 companies (an average of 20 per partner) in the training and preparation phase for internationalisation. Similarly, on this basis, 120 are expected to complete the development of a comprehensive strategic plan (15 per partner, 75 %) and 96 of these plans can be evaluated positively (80 %, 12 per partner). This group of about a hundred companies will participate in meetings with the aim of creating consortia or co-production projects. Again, the objectives in this case are prudent and realistic (8 cross-border agreements generated). For its part, within the project implementation period, the number of companies that can register and benefit from the services of the online platform is expected to be approximately 640 (an average of 80 companies per partner). Activities: Each proposed activity responds to a need of the sector and has specific objectives that will allow progress towards the internationalisation of the CCIs of the territory, namely: — Identify and select companies. — Classify them and identify their potential for cross-border cooperation. — Identify obstacles and barriers that hinder the processes of international cultural co-productions. — Prepare and accompany ICCs for international business cooperation processes applicable to the sector. — Facilitate the meeting and exchange between companies with a view to exploring cooperation, co-production or international distribution agreements. — Give greater visibility to the sector. — Helping companies to make progress in the technical, legal, economic-financial and commercial preparation of cooperation agreements. — To promote its presence in international markets. — Establish cross-border strategies by key strategic sub-sectors. In particular, the following shall be rooted: 1 Identification, matchmaking and selection of ICCs for business cooperation. 2 Preparation of CCIs for business cooperation. 3 Business Meetings. 4 Support for the creation and dissemination of co-productions. 5 Management and Coordination. 6 Communication. Results: Among the main results, some 160 companies will receive information, training, advice and accompaniment services that will improve their competitiveness, their capacity for internationalisation and their ability to establish business cooperation relationships, both for production and distribution processes. Within this framework, close to 120 companies are expected to produce a strategic internationalisation plan, with the aim of achieving greater presence in new markets and thus higher export volumes. This will lead to greater consolidation of economic activity and the promotion of new activities to strengthen the competitive positioning of the Cooperation Area.

Flag of Spain  A Coruña Province, Spain