The main idea of the project is the development and promotion of the cultural heritage of the Polish-Slovak borderland through the development of a tourist product EtnoCarpathia based on the resources of Carpathian culture. Traditional folk culture existing in the borderland of World War II ethnographic groups can be an important factor in the development of tourism in the Carpathians, in line with the trends of cultural tourism and tourism 3XE. Hence, the activities planned in the project will be aimed at increasing the attractiveness and recognition of the borderland through the use of cultural heritage resources. The project activities were divided into five stages. The first stage involves verifying the potential of EtnoCarpathia by inventorying the state of cultural resources of the region, cataloging them and preparing strategies of ethnographic brands (submarines) along with a tourist offer based on the uniqueness of cultures. The second stage will be innovative. It is assumed to create a modern web portal EtnoCarpathia, e-guides (in the form of mobile applications), holographic projections of the Carpathian brand ambassadors, digitisation of resources of ethnic culture. Stage III involves organising a competition for designers CarpathiaEtnoDesign (CED) for the use of elements of traditional design related to border cultures and the preparation of “carpathian sketches”. The caskets will contain several everyday, usable items (e.g. scarf, men’s socks, etc.) with traditional designs developed by the winners of the CED competition. Stage IV of the project involves conducting workshops/meetings related to the promotion/development of borderland cultures with summary instructional videos. The fifth stage focuses on typically promotional activities aimed at wider promotion of the project’s effects (promotional weekends, scientific conference, ethnographic exhibition, international gala, dance festival, visit of bloggers).