Eastern Slovenia and southern Styria are found in many natural conditions such as in geology, in soil composition and in the climatic conditions very similar. This led to similar historical developments in the food supply, and thus in the social and cultural development of the region, which is also manifested in its rich archaeological heritage. Food production in the program area is today used not only to supply the population, but is an essential part of tourism. The first challenge arises with the intensive agricultural production, which is related to the reduction of the production of traditional old varieties of crops and biodiversity. The second challenge arises from an oversized supply of food, which creates difficulties in the development of distinctive identities of products that are associated with the identity of the region. The PaleoDiversiStyria project tries to connect new knowledge from archaeology and archaeobotany in the program area, to increase the understanding of the cultural heritage and promote the agricultural tradition. The project partners have therefore set themselves key activities, which will lead from the identification of the original plant and animal species in archaeological contexts to the revitalization and utilization of indigenous crop species and their inclusion in tourism. The reintroduction of old crops leads to a greater biodiversity and allows local producers to offer new and attractive tourism products, which will build their identity on the local archaeological heritage. These products contribute to underlining the importance of the protection of the archaeological heritage by being the carrier of the identity of the tourist offers.