The project SB Nature Guides will contribute to increasing the share of skilled labour force in the green economy sector in the SB region by establishing a new qualification with significant job market potential: The Nature Guide, a tourism expert that is able to meet an urgently demanded offer for tourists coming to the partner regions. Target group analyses have identified qualified guided tours as one important point of interest here, professionalization strategies as implemented in SE, DK and UK demonstrated that professionalisation enhances the perception of such regions as high quality tourism offers, which, again turns the former voluntary worker service into a reliable source of income for professionals, and also stabilizes associated services (accommodation, catering, tour organisation etc.). The project will make use of this experience for developing a job profile tailored to the needs of the involved SB regions, jointly learning from the experienced countries, but also profiting from each others expertise in different relevant fields.