The objective of the Project is the following: developing a comprehensive cultural strategy for the entire Hungarian-Serbian border region; launch an online, information and news centre in Hungarian and Serbian; setting up Serbian and Hungarian cultural centres in Mórahalom and in Palić; integrating Novi Sad, the future European Capital of Culture and its surrounding region into the cultural and touristic life of the Hungarian-Serbian border region. As a part of the Project, within the newly setup cultural centres and in Novi Sad a great number of exhibitions, cultural programmes and creative workshops will be organized. These events are intended for helping members of the different ethnic communities learn about one another’s cultural values, traditions, artistic achievements or artists. Additionally, detailed cultural and touristic information and well-targeted news campaign within the Project will give impetus to the development of cultural cooperation and tourism in the Hungarian-Serbian border region.