Efficient road network is a key to economic activity and mobility of people and goods. While basic road infrastructure (pavement) has been modernized on E67 transport corridor in Latvia and Estonia, traffic information systems to ensure efficient, environment friendly, safe passenger and cargo transport need considerable improvements. SMART E67 project aims to increase efficiency and safety of passenger and cargo mobility in the Central Baltic region by introducing Intelligent Transport Systems (ITS) on E67 transport corridor – a key transport corridor in Estonia and Latvia (North-South direction). Implementation of the project in partnership between Latvian State Roads and Estonian Road Administration ensures that ITS elements are introduced in critical nodes of transport (8 in Latvia; 6 in Estonia) on the entire E67 transport corridor crossing Estonia (192 km) and Latvia (202 km). It facilitates joint technological approach to ITS and ensures seamless quality of transport information pattern in the entire transport corridor. Introduction of ITS elements on E67 via pilot investments into development of adaptive traffic management-roadside variable message signs (VMS), road weather information systems (RWIS) and other equipment providing to traffic participants timely, efficient and accurate traffic information will result in a decrease of travel time of passengers and cargos by 0,57% if compared to the current travel time in this section. The project will foster safety of passenger and cargo transport and diminish CO2 emissions due to timesavings of transport on road. Introduction of ITS on E67 is the most feasible option to improve the efficiency of passenger and cargo transport in this corridor besides investment intensive infrastructure improvements. Project will approbate ITS-innovative approach widely exploited in EU, but insufficiently used in this region with a high multiplication potential.