The project aims to stimulate water tourism, as well as popularization of the common traditions and cultural heritage of Hungary and Serbia present at the natural and artificial waterways of the rivers Tisa and Danube. Additionally, the project involves exploration of the natural resources and social values of the region by the River Tisa. It intends to achieve that by elaborating a joint tourism marketing strategy and action plan for the cross-border region and formulating a recommendation for the implementation of marketing activities at the regional level. The project will consist of a variety of connected attractions of sport-, eco-, and cultural tourism. It will help the stakeholders elaborate packages of joint tourist programs and identify tourism services, all of which are built on the River Tisa, connecting the two nations and cultures. Furthermore, the project will pay attention to connecting the attractions, sites and venues on both sides of the border. Starting a new tradition, project will organize and implement water tours which also create opportunities for the students of the participating Hungarian and Serbian universities to meet, to get acquainted and network within jointly organized programs in the area of their specialization – culture, sport, recreation and environmental protection. The implemented water tourism programs will serve as model programs. By popularizing water tourism and strengthening the touristic potential of the riverside settlements, as well as by implementing project outcomes in practice, the project will contribute to enhancing the regionally integrative role of the rivers of the Hungarian Southern Great Plain region and of Vojvodina in Serbia. The project will strengthen the geostrategic position of these regions and it will also support Serbia’s full integration into the EU. The project intends to achieve this goal through the following improvements: A joint strategy for the development of water tourism. A water tourism manual in three languages. A flier in in three languages. A downloadable water tourism mobile application. A water tourism website. Six workshops in Szeged, Hungary; Two workshops. A project opening conference in Szeged. A forum and a professional conference in Novi Sad, Serbia. A project closing conference in Subotica, Serbia. Two professional exhibitions. A pilot water tourism programme with student participation, 6 Six Hungarian, Serbian and English languages publications (related professional and scientific publications, writing parts of brochures, guidebooks).