How cruise tourism can increase economic benefits in coastal regions, thus reducing its negative environmental impact?Cruise tourism represents an appealing way to visit coastal areas providing a significant boost in their economy and international reputation.Facing the need to increase income from cruise tourism and to preserve territorial natural assets, cities are called to use existing low carbon transport systems and multimodal connections.LOCATIONS’ (Low Carbon Transport in Cruise Destination Cities) overall objective is to support local public administrations in drafting Low-Carbon Transport and mobility Plans (LCTPs) with measures dedicated to cruise-related passengers and freight flows, contributing to decongest the city traffic and to lower the production of greenhouse gases.A methodology will be tested to respond to specific mobility-related issues in the countries involved.The definition of modular packages will pave the way for transferability in new MED area countries by means of international capacity building actions and mutual learning activities for new sustainable mobility concepts. New LCTPs will be produced and capitalization actions will grant the involvement of a broader number of cruise destinations to adopt the LOCATIONS approach by means of bankable projects.Involvement of citizenship and cruise passengers is foreseen through raising awareness campaign, encouraging participation and responsibility in enhancing cities’ quality of life.