Enhancing Sustainability in Europe's Film and Television Sectors
Overview: The "Greening the Creative Industries" initiative, also known as the Green Screen project, is an Interreg Europe-funded partnership involving eight EU regions. It aims to align the practices of the audiovisual production (AVP) industry with environmental sustainability goals by standardizing green practices and improving regional policies. The project focuses on reducing the carbon footprint of film and television productions across Europe.
Interreg Europe
Objectives:
- Reduce Carbon Emissions: Achieve measurable reductions in the carbon footprint of the AVP industry and its value chain within partner regions.
- Improve Regional Policies: Enhance eight regional policies, including six Growth & Jobs programmes, to support the adoption of sustainable practices in the AVP industry.
- Promote Sustainable Practices: Encourage the AVP industry to adopt green good practices through improved guidance, tools, and support tailored to the sector.
Key Features:
- Policy Improvement: During Phase 2, approximately €4 million from the European Regional Development Fund (ERDF) will support regional projects designed by partners and stakeholders to instigate or accelerate the AVP industry's adoption of sustainable practices. Keep
- Sector-Specific Guidance: Development of guidance, tools, and support appropriate to the AVP industry to help meet ambitious environmental targets.Interreg Europe
- Cross-Regional Collaboration: Facilitation of knowledge exchange and collaboration among eight EU regions to standardize environmental practices in the AVP industry.
Target Audience:
- Regional policymakers involved in the creative industries.
- Stakeholders in the audiovisual production sector, including film and television producers.
- Environmental organizations focusing on sustainable practices within the creative industries.
Impact: The project aims to achieve a measurable reduction in the carbon footprint of the AVP industry and its value chain in the partner regions. By improving regional policies and providing sector-specific guidance, the initiative supports the AVP industry's transition to sustainable practices, contributing to broader environmental goals and setting a precedent for other regions and sectors to follow.
Finalist Regiostars 2023
