The main goal of the Danube Wine Route project is to create a sustainable thematic wine route along the Danube river. The initiative comes from two regional governments – Bács-Kiskun county in Hungary and AP Vojvodina in Serbia, as well as two professional associations and one municipality in order to unite and involve wine producers in the Hungary-Serbia border region. Both regions have a long tradition in wine production, however, wineries in the region are in a disadvantaged position compared to western competitors. The project partners will create a new brand for rebuilding the identity of the Danube Wine Region in order to raise awareness about high-quality wines in the region. Danube Wine Region has a great potential on the international wine market as world wine consumption is shifting towards light and fruity wines, which this wine region is suitable for due to its sandy and clayey soils. The project will involve the following activities: - Joint development and marketing strategy. - Exhibition History of Wine about wine producing heritage and the regional winemakers. - International study tour in Bács-Kiskun and Vojvodina regions. - Wine marketing trainings. - Wine tastings and competitions. - Cultural and historic events. - Appearances in wine festivals. - Wine marathon. The product development within the project will include the following: - New joint wine publication and map. - Promotional movie about regional winemakers. - Web page. - Boat construction as a mobile wine tourism platform.