Along the South Baltic Sea coast line there are many beautiful places which are characteristic for the region: small coastal fishery harbours, a variety of fishing boats, active fishermen, smoke houses, historical remainings from a rich fishery heritage and traditions which have been dominant over centuries. Although these places are real treasures and almost "exotic" especially for tourists from the inlands, they are often ignored, unattended and not touristically utilised. The project “Fish markets” aims at valorisation of these significant potentials for further developing the South Baltic region into a sustainable tourism destination. To attract more tourists to the region, partners will set up several events and new services and offers, based on small coastal fishery, its heritage, products and traditions: e.g. fish markets, fish sales days or fish season events in spring and autumn, to prolong the tourism season. A common frame concept will be developed and adapted to concrete local conditions. Steps to improve the existing strategic plannings for harbour areas shall be initiated, to attract more tourists. As a precondition, it is necessary to establish cross-sectoral cooperations between fishermen, municipal staff, gastronomy (with a view to regional fish cuisine), tourist boards and tourism service staff. Qualification and training courses by experienced experts in event management and marketing will be provided. The project will contribute to cross-border cooperation - to support the image- and destination building in the SB area, as an attractive tourism destination, based on the potential of small coastal fishery and its heritage. Joint cross-border branding and marketing strategies will be developed and implemented. Diverse marketing tools will attract tourists and inhabitants to visit the fishery harbours in the SB area and will provide information, e.g. “Fish sales guides”, a “Cook book - fish cuisine in the South Baltic Region” and online services.