The basic assumption of the project is the economic promotion of the Lubuskie Voivodeship using the tourist and economic potential of the UNESCO World Geopark Mużakov and Mużakowski Park (Park Muskau). The geological structure, which is located within the boundaries of the geopark, extends throughout Poland, in the district of lightning, among others in the municipality of Łęknica and in Germany, Brandenburg and Saxony. Obtaining the UNESCO certificate by the Park automatically leads to an increase in the objective value of the brand — both the Park and the entire tourist — catering and hospitality infrastructure of Łęknica, the surrounding area and the entire region, and as a result, all business entities in the sector. As part of the project, a comprehensive campaign is planned to promote the economic potential of the Lubuskie Voivodeship through educational, promotional and information activities of regional and national scope and the execution of promotional materials for the entire project, taking into account the specifics of communication preferred in individual target groups. The beneficiary intends to outsource the campaign to an external entity (subcontracting) under the PZP Act. The project partner — Lubuskie Voivodeship will be involved in cooperation in the development of the final concept of the campaign. The project plans, inter alia, to carry out the following tasks: — Development of a promotion and communication plan — Organisation of conferences and thematic seminars — Organisation of cyclical mini-tourism fairs — Organisation of promotional events for entrepreneurs on the occasion of events important for the place and the region — Paid promotional campaign in social media — PR campaign in local and regional media and nationwide media The implementation of the project will contribute to the promotion of the region as a place that is investment-friendly and attractive to tourists. By analogy, there will be increased recognition and strengthening the competitiveness of Lubuskie companies on the national and international arenas