To develop this operation, a previous study/diagnosis of the retail trade in Ayamonte is required, which will allow to determine the actions necessary for the enhancement and promotion of the sector, using ICT and innovation as a fundamental lever. Thus, the actions that will be framed in this operation will be:_x000D_ 1.Elaboration of a Plan for the Revitalisation of Trade of Ayamonte. That allows the planning of actions in the medium and long term._x000D_ 2.The integral renewal of the Abastos Market for its transformation into a commercial reference of fresh and healthy food. This will affect the physical and technological regeneration of this commercial equipment of municipal ownership in its common areas _x000D_ 3. Urban adaptation of the main shopping streets, intervening positively in the urban-commercial adaptation and improvement of environmental comfort of the Urban Center of Ayamonte with functional and differentiated commercial urban planning actions. _x000D_ 4.Implementation of digital commercial signage in the Urban Center of Ayamonte. Two commercial directories will be installed in the pz de la Ribera and in the C/Muelle de Portugal, as well as directional signals in the C/Enríquez Villegas Vélez, c/Muelle de Portugal, c/Bailén, c/Pescadores, c/Huelva and c/Cristóbal Colón._x000D_ 5.Potenciation of the brand “Market of supplies — Ayamonte” and a communication proposal that connects with the strategies of the Open Commercial Center of Ayamonte. _x000D_ 6.Creation of a Local Commerce Web Portal and a loyalty system under APP technology. _x000D_ all these initiatives, whose area of implementation of the proposed strategy groups the historic center that corresponds to the main commercial area of the City (Old Town and center of Ayamonte comprising the Alto neighborhoods, La Villa and Salón Santa Gadea, located on Map 27 of the EDUSI), _x000D_ For more details regarding the actions and locations see the Expression of Interest and D