The traffic information market will reach 1700 million euros during this year 2016, having tripled its volume in the last 5 years. However, there are still niches not covered by the absence of specific technologies that meet certain needs. This is the case with the integration of capacity and identification information. Both measures are necessary for road and traffic management; the first offers the counting and intensity of vehicles, directly related to the capacity and sizing of the tracks; in addition, the second offers the ability to calculate travel times in different sections and estimate the distribution of vehicles by the road network, significant magnitudes for traffic management. Today the market offers sensors that monitor one (magnetic spirals and radars) or another (automatic vehicle identification systems based on license plate readers or Bluetooth technology). However, there is no device that offers both at the same time, in the same spatial place and with the same temporal cadence. In order to meet this real market need, the All-in-One project will create an integrated, low-cost traffic monitoring platform and extended information. This platform will include a vehicle capacity radar and Bluetooth identifier based on an innovative hardware and software integration architecture. The data offered by this new traffic sensor will generate a new level of traffic information by providing joint measures of counting and identification of vehicles that will provide among other absolute origin-destination (OD) matrices and weighted travel times. This represents a very significant advance because a traffic manager will not only know, for example, what is the percentage of vehicles that will reach a point in the network at a given time (traditional OD matrix) but its exact number (absolute OD matrix). Thus, the new information available will be used and presented on GIS systems that will represent it geo-spatially, also developing advanced visual tools to achieve the highest level of expressiveness of its contents. The achievement of these ambitious goals is based on the professional knowledge and previous developments of the partners that make up All-in-One. The consortium combines traffic and road management engineering (ACEINSA, large company), ITS device and information engineering (KINEO, SMEs), software development engineering and GIS for traffic (IPS, SMEs) and three research groups of the Polytechnic University of Madrid experts in hardware integration platforms (Centro Tecnológico Industrial, CEI), electronics and radars (B105) and traffic information processing (i3-UPM). The resulting novel products (device and integrated traffic information processing and provision platform), not existing in the current market, will be marketed by the consortium’s business partners at three different levels. On the one hand, ACEINSA will include the results of the project in tenders for traffic management and road operation, the main core of its professional activity. On the other hand, KINEO will distribute the resulting device and market the traffic information it generates among the major traffic engineers that counts in its client portfolio. Finally, IPS Vial will offer the advanced information platform as a module of its GIS product to public administrations that today have the same for its operation. In this way, the consortium not only presents optimal complementarity in the technical field but also in the commercial field. These wide opportunities for exploitation also extend at the international level, where KINEO has offices in Peru and Portugal and projects and