THE PROJECT IDEA AIMS TO OVERCOME THE LIMITS OF ACCEPTANCE AND ADOPTION OF ENERGY EFFICIENCY MEASURES AND DR THROUGH THE DEVELOPMENT OF AN INNOVATIVE CLOUD-BASED ICT SYSTEM FOR THE MANAGEMENT, MEASUREMENT AND OPTIMISATION OF ENERGY CONSUMPTION THROUGH INTERFACE WITH ADVANCED TOOLS (E.G. SMART PLUG OR TELELETTI METERS). THE SYSTEM, THROUGH A MODULAR ACQUISITION INTERFACE, WILL ALLOW THE USER TO START MODELING THEIR ENERGY BEHAVIOR ONLY BY MANUALLY ENTERING SOME DATA, WITHOUT NECESSARILY HAVING TO MAKE ANY INVESTMENT OR ANCILLARY INSTALLATION. MOREOVER, THROUGH INNOVATIVE PREDICTIVE MODULES AND PROACTIVE LOGICS OF DECISION SUPPORT, THE SYSTEM WILL BE ABLE TO SUGGEST SCENARIOS OF ENERGY EFFICIENCY AND DEMAND RESPONSE, ACCOMPANIED BY PROJECTIONS OF ECONOMIC RETURN.