THE FUNCTIONAL ADJUSTMENT OF THE MARKET WILL LEAD TO THE REALISATION OF A “CIVIC POLE” OF TASTE, ARTS AND MANUAL CRAFTS: PLACE OF PROMOTION OF QUALITY FOOD AND WINE, TASTINGS, EXPERIMENTATION AND INNOVATION IN THE AGRI-FOOD AND CRAFT SECTORS, BUT ALSO A PLACE OF CULTURAL AGGREGATION, SOCIAL INCLUSION AND ENHANCEMENT OF THE IDENTITY AND CULTURE OF THE CITY. THE PARTICIPATORY PROCESS WILL ALLOW TO DEFINE THE FUNCTIONS AND A MODEL OF SUSTAINABLE MANAGEMENT OF THE OLD MARKET, ENSURING, THROUGH THE ACTIVITY OF CO-DESIGN OF THE WORKS, THE MAXIMUM COHERENCE BETWEEN THE REDEVELOPMENT INTERVENTION, THE FUTURE MANAGEMENT AND THE USES THAT WILL BE ATTRIBUTED TO THE FORMER MARKET. PARALLEL TO THE DESIGN OF FUNCTIONAL ADAPTATION INTERVENTIONS, THE ANIMATION ACTIVITY WILL IMPLEMENT SUITABLE INITIATIVES TO REFINE THE MARKET MANAGEMENT PROJECT AND EXPERIMENT, THROUGH PILOT ACTIVITIES, THE FUTURE FUNCTIONS OF THE STRUCTURE.