THE INVESTMENT PROGRAM PROVIDES FOR THE ACQUISITION OF SPECIALISED QUALIFIED SERVICES TO SUPPORT THE DEVELOPMENT OF A DIGITAL PLATFORM ON WHICH TO CONVEY GOODS AND SERVICES ON THE WEB OF THE TERRITORY OF THE BASILICATA REGION. SUPPORT SERVICES OF TECHNOLOGICAL INNOVATION PROCESSES IN THE GENERATION PHASE OF IDEAS AIMED AT IMPROVING THE ABILITY TO MANAGE PROCESS PRODUCT INNOVATION PROCESSES IN AN ADVANCED WAY; DEFINITION OF THE BUSINESS-MODEL, A QUALITATIVE AND QUANTITATIVE MARKET RESEARCH AIMED AT REDUCING THE UNCERTAINTY AND RISK ASSOCIATED WITH THE INTRODUCTION OF NEW PRODUCTS; TECHNICAL SERVICES OF DESIGN AND CUSTOMISED SOFTWARE PROGRAMMING FOR THE DEVELOPMENT OF THE DIGITAL PLATFORM; MARKET ANALYSIS AND SEGMENTATION OF THE CUSTOMERS PORTFOLIO.THE LOCAL STAKEHOLDERS PRESENT IN THE PLATFORM WILL BE CONTENT PROVIDERS AND ARE ALL OPERATORS OF EXCELLENCE IN THE TERRITORY; HOTELIERS, RESTAURANTS, TOUR OPERATORS, SUPPLIERS OF TRANSPOSING SERVICES