TECHNOLOGICAL INNOVATION AND MULTIMEDIA SYSTEMS ARE PROFOUNDLY CHANGING THE MARKET OF AUDIOVISUAL CONTENT AND CHANGING ARE DIFFERENT AREAS OF THE SECTOR AND THE CHANGES CONCERN THE WAYS OF CONSUMPTION, THE OPPORTUNITIES THAT THE DIFFERENT DEVICES ALLOW BUT ALSO THE OFFER BOTH IN HOW TO REALISE IT AND IN HOW TO SPREAD AND ADVERTISE IT. MOREOVER, IN RECENT YEARS, THE TRANSFORMATION OF SUPPLY, USE AND BUSINESS MODELS HAS HAD A SIGNIFICANT IMPACT ON THE TRADITIONAL PLAYERS OF THE MARKET AND HAS HELPED TO DETERMINE THE SHIFT OF PUBLIC PREFERENCES FROM GENERALIST TO SPECIALISED CHANNELS, ESPECIALLY BY THE MOST YOUNG AUDIENCES FROM WHICH THE ADVENT OF OPERATORS IN THE SECTOR SUCH AS: SKY, NETFLIX, AMAZON, INFINITY, NOW TV, KILOS, DAZN, ETC... THE TRAINING PATH MULTIMEDIA FOR AUDIOVISUAL INVOLVES THE REALISATION OF 160 HOURS THAT WILL BE PROVIDED ON TRAINING DAYS NOT EXCEEDING 6 HOURS. THEY WILL BE ADMITTED TO