THE FARM IS NOT ONLY A PRODUCER OF FOODSTUFFS BUT ALSO A SUPPLIER OF SERVICES TO INDIVIDUALS AND THE COMMUNITY. THERE IS THEREFORE TALK OF A MULTIFUNCTIONAL COMPANY THAT HELPS TO PROTECT THE ENVIRONMENT AND THE TERRITORY TO ENHANCE THE TYPICAL AND QUALITATIVE PRODUCTIONS TO RAISE THE TOURISM POTENTIAL OF A GIVEN AREA TO INCREASE RURAL DEVELOPMENT. THE MULTIFUNCTIONALITY ALLOWS TO COMBINE POSTMODERN AGRICULTURE WITH THE NEW DEMANDS OF THE COMMUNITY BY ADDING TO THE PRODUCTION OF FOOD A WIDE RANGE OF SERVICES WITHOUT ABSOLUTELY IMPLYING THE ABANDONMENT OF PRODUCTIVE AGRICULTURE BUT ON THE CONTRARY SEEKING AN EFFICIENT COMPROMISE SOLUTION BETWEEN STRICTLY PRODUCTIVE AND SOCIAL AND ENVIRONMENTAL OBJECTIVES. THERE ARE MORE AND MORE COMPANIES THAT PRACTICE IT FINDING IN THIS WAY AN INTEGRATION TO THE INCOME THAT DERIVES FROM TRADITIONAL ACTIVITIES. IN FACT, IT REPRESENTS ONE OF THE STRATEGIC KEYS TO VALORISATION AND DEVELOPMENT OF THE SECTOR.