INFRASTRUCTURES BECOME HYBRID AND THE PROCESSES TO BE MANAGED GROW BY TRANSFORMING INFORMATION INTO BIG DATA THAT CAN ONLY BE MANAGED THROUGH INCREASINGLY INTEGRATED AND EVOLVED ANALYTICAL TOOLS TO SUPPORT USERS WHO NOW WORK EVERYWHERE IN AND OUTSIDE COMPANIES. IT TAKES MORE SECURITY BUT ALSO A NEW MANAGEMENT CULTURE COMPARED TO THE PLURALITY OF SERVICES TODAY AVAILABLE.AUTOMATIC INSTRUMENTS THAT CAN HELP DECISION MAKERS MAKE THE RIGHT DECISIONS TO MAXIMISE PROFITS AND AVOID WASTE DUE TO WRONG CHOICES ESPECIALLY IN RECENT YEARS WHEN THE ECONOMIC CRISIS LEAVES EVEN LESS ROOM FOR MISTAKES. THIS REQUIRES AN APPROACH ON DATA BASED ON BUSINESS INTELLIGENCE AND ON THE USE OF BIG DATA ANALYTICS IN PARTICULAR ON THE KNOWLEDGE OF THE TECHNICAL METHODS AND TECHNOLOGIES AVAILABLE TODAY TO ACHIEVE THE RIGHT DEGREE OF MASTERY OVER WHAT THE MAIN SOURCE OF HUMAN INFORMATION IS THE BASIS OF THE KNOWLEDGE.