FASHION RETAIL IS EXPERIENCING A PERIOD OF GREAT TRANSFORMATIONS DRIVEN BY TECHNOLOGICAL INNOVATION, EVOLUTION IN SOCIOCULTURAL MODELS AND THE CONSUMPTION CRISIS IN WESTERN COUNTRIES. THE IDEA OF STORE, POINT OF SALE, IS CHANGING AND IT IS DIGITAL THAT ENABLES A NEW IDEA OF RETAIL. THE PROJECT, THROUGH AN ARTICULATED SET OF TRAINING AND ACCOMPANYING INTERVENTIONS, INVOLVES THREE COMPANIES IN THE SECTOR WITH VERY DIFFERENT CHARACTERISTICS (A GLOBAL PLAYER, A SPECIALISED RETAILER AND A SMALL GENERALIST CHAIN FOCUSED ON PERSONAL SERVICE TO THE CUSTOMER) IN A SHARED REFLECTION, THROUGH THE ACQUISITION OF NEW TECHNICAL AND TRANSVERSAL SKILLS AND MOMENTS OF COMMON DISCUSSION.