THE INTERVENTION PROVIDES FOR THE ENHANCEMENT OF THE WEST ENTRANCE OF THE CITY, VIALE ITALIA, IN THE KEY OF TOURIST ACCESS TO THE CITY. ALONG THE HISTORICAL AXIS OF VIALE ITALIA, THE PROJECT AIMS TO ENHANCE BOTH THE HISTORICAL ENVIRONMENTAL TESTIMONIES SUCH AS THE PLANKS, CENTURIES-OLD TREES THAT CHARACTERISED THE ANCIENT APULIAN ROAD, STILL PRESERVED IN THIS URBAN AREA, AND THE PRESENCE OF MINOR ARCHITECTURES OF HISTORICAL VALUE TESTIMONIAL, THROUGH THE SETTING UP OF INTERACTIVE CULTURAL TOURIST PATHS, THE IMPROVEMENT OF THE URBAN DECOR OF PUBLIC SPACES AND THE INTRODUCTION OF SMART SOLUTIONS. THE INTERVENTION IS PART OF THE BROADER LOGIC OF THE REDISCOVERY OF THE CULTURAL IDENTITY OF THE CITY, ITS ENHANCEMENT IN A TOURISTIC KEY AND THE REDEVELOPMENT OF THE VALLEY DISTRICT GOING TO IMPLEMENT THE ENHANCEMENT OF THE WEST ACCESS TO THE CITY, ALREADY PARTIALLY IMPLEMENTED THROUGH THE REALISATION OF THE 'ENERGY AND ENVIRONMENTAL REGENERATION OF THE ST AXIS