I) THE CONTEXT OF REFERENCE TO THE PROFOUND TECHNOLOGICAL DEVELOPMENTS THAT TOOK PLACE IN RECENT YEARS HAVE LED TO STRUCTURAL CHANGES IN NUMEROUS AND VARIED ECONOMIC SECTORS, LEADING TO THE EMERGENCE OF NEW SUCCESSFUL BUSINESS MODELS, AS WELL AS THE RAPID DECLINE OF OTHERS THAT SEEMED TO HAVE BECOME CONSOLIDATED (NOKIA AND MOTOROLA IN THE FIELD OF TELECOMMUNICATIONS, BLOCKBUSTER IN?ENTERTAINMENT, POLAROID IN PHOTOGRAPHY, ETC.). THE IMPACT OF DIGITALISATION IN PARTICULAR? HAS OFTEN BEEN OVERWHELMING AND MANY COMPANIES HAVE ARISEN AND HAVE DEVELOPED WITH GREAT SPEED? THANKS TO THE WEB AND THE PERVASIVENESS? OF THE NETWORK: Do you think, ALWAYS, AIRB&B OR UBER.NON SECTORS IMMUNI THE CHANGE APPORTED by?DIGITAL TRANSFORMATION? WHAT ABOUT THE RAPIDITY? WITH WHICH GOODS, INFORMATION AND OPINIONS CIRCULATE? WHAT’S THAT? HIGH (AND THE RESULTING IMPACT? WHAT’S THAT? PERVASIVE) TO MAKE THE COMPETITIVE LANDSCAPE HIGHLY CHANGING AND THE ENTREPRENEURIAL FORMULAS THAT CAN BE APPLIED WITH SUCCESSO.NE