THE PROJECT “BASILICATA 2019” AIMS TO PROVIDE THE REGIONAL ADMINISTRATION WITH SUPPORT TO A CAPACITY BUILDING PROCESS AIMED AT ESTABLISHING AN ADEQUATE SYSTEM OF ADMINISTRATIVE COMPETENCES USEFUL TO ADDRESS THE CHALLENGES OF MATERA 2019 EUROPEAN CAPITAL OF CULTURE, THROUGH THE CO-VOGITION AND MOBILISATION OF LOCAL ADMINISTRATIONS AND PRIVATE OPERATORS AROUND THE CHAIN OF THE CULTURAL ECONOMY.