Preservation, protection and development of the potential of cultural heritage in the form of a cultural monument in Olomouc Town Hall and its use for the development of the area of Olomouc agglomeration with positive impacts in tourism and presentation of cultural heritage through improving the technical status of the monument, increasing the protection of the monument, performing restoration works, building a new exhibition in the town hall tower, expanding the area of the information centre, adjusting the entrance to the town hall and creating a virtual tour.