The main objective of the submitted project is to revitalise Bata’s skyscraper, create conditions for the renewal and expansion of existing expositions, strengthen the protection and development of cultural heritage through building modifications and, as a result, make the presentation of this cultural monument more effective in the town of Zlín. Implementation of the submitted project will fulfil the specific objective 3.1 Efficient presentation, strengthening protection and development of cultural heritage. The total expenditure of the project amounts to CZK 79,059,898, incl. VAT.