THE FEMALE PROFESSIONAL FIGURE IS AN EXPERT IN MARKETING, COMMUNICATION, PLANNING AND ORGANISATION OF EVENTS (FAIRS, EXHIBITIONS, CULTURAL EVENTS, FASHION, SPORT, LOCAL FOOD AND WINE) AND MEETINGS (BUSINESS MEETINGS, CONGRESSES, CONFERENCES). AN ARTICULATED AND WIDE PATH, WHICH PROVIDES A NATURAL PREDISPOSITION TO COMMUNICATIVE RELATIONSHIPS, PROBLEM SOLVING, ENTERPRISE AND CREATIVITY. FEATURES, DEVELOPED DURING THE CLASSROOM PHASE, IN WHICH THEY WILL BE PRESENT, AS TRAINERS, INDUSTRY EXPERTS AND ENTREPRENEURS, AND FURTHER STRENGTHENED DURING THE INTERNSHIP WHERE THE STUDENTS WILL HAVE TO ACTIVELY APPLY TO THE PLANNING OF EVENTS. STUDENTS WILL BE ABLE TO COMMUNICATE EFFECTIVELY THROUGH TRADITIONAL AND VIRTUAL MARKETING STRATEGIES; THEY WILL EFFECTIVELY USE SOCIAL NETWORKS, FORMULATE BUDGETS. THEY WILL DEVELOP PERSONAL, RELATIONAL AND AUTOIMPRENDORIAL SKILLS, TO BE PROTAGONISTS ACTIVE IN A WIDE-RANGING SECTOR OF WORK