THE PROJECT FOR ¿TECHNICIAN FOR THE MANAGEMENT OF TERRITORIAL AND PRODUCT BRANDS¿IS INTENDED TO ADDRESS UNOCCUPIED YOUNG PEOPLE RESIDENT OR DOMICILED IN THE PROVINCE OF BOLZANO, IN ORDER TO FACILITATE THEIR ACCESS TO THE LABOUR MARKET. THIS PROFESSIONAL FIGURE WILL HAVE TO ACQUIRE THE SKILLS FOR THE DIFFUSION AND AFFIRMATION OF BRANDS, IN ORDER TO PROMOTE THE TERRITORY AND LOCAL PRODUCTIONS AND PROMOTE THE PROCESSES OF COLLABORATION AND INTEGRATION BETWEEN THE DIFFERENT SUBJECTS OF THE TERRITORY. THE FIGURE WILL BE ABLE TO OPERATE FOR INDIVIDUAL ENTERPRISES, AS WELL AS FOR CONSORTIA AND NETWORKS OF ENTERPRISES, MUNICIPALITIES, FINDING AS A PRIORITY THE DEVELOPMENT OF THE TERRITORIAL BRAND OF THE DISTRICT OF ATESINA. THE FIGURE IN QUESTION, THANKS TO THE ACQUISITION OF INNOVATIVE TECHNICAL SKILLS RELATED TO MARKETING, THE PROMOTION OF COMMUNICATION, WILL BE SUITABLE TO SUPPORT THE VALORISATION OF THE AREA.