THE PROJECT IS AIMED AT THE DEVELOPMENT OF A PROFESSIONAL FIGURE (WINE MANAGER) WITH SPECIFIC EXPERTISE IN THE FIELD OF EXPORT AND ABLE TO SUPPORT WINE COMPANIES IN THE INTERNATIONALISATION PROCESS. DURING THE JOURNEY THE USERS WILL BE PREPARED TO SUPPORT THE COMPANIES IN UNDERSTANDING THE ITALIAN AND WORLD WINE SCENARIOS ANALYSING CONSUMPTION AND MARKET TRENDS AND TRYING TO UNDERSTAND THE EVOLUTION OF CONSUMPTION AND SALES TRENDS. THE COURSE WILL PROVIDE ALL PROFESSIONAL AND CROSS-CUTTING TOOLS TO PROPOSE AND PROMOTE STRATEGIES OF DEVELOPMENT ON THE FOREIGN MARKET THROUGH THE MAIN COMMUNICATION AND MARKETING TOOLS STARTING FROM THE WEB AND SOCIAL MEDIA AND THANKS TO THE TOOLS AVAILABLE TO COMPANIES FOR THE ENCOUNTER BETWEEN SUPPLY AND DEMAND. PREPARATORY TO THE MARKETING PATH WILL BE THE FIRST LEVEL CERTIFICATION OF SOMMELIER. THE PATH WILL PROVIDE THE POSSIBILITY TO CARRY OUT AN INTERNSHIP WITHIN A VINES COMPANY
