In 2020, the Interregional Convention of the Massif des Vosges, which identifies the development of tourism four seasons, aims to put in place the actions necessary to implement the tourist strategy of the Vosges massif, to increase its visibility both at national level and in local international markets, to improve the quality of reception and offer in this vast territory in order to meet the qualitative requirements of tourist customers. In this context, the Regional Tourism Agency Grand Est (ART GE) carries the communication component of the destination Massif des Vosges, to meet the objective of increasing its reputation and to establish its position among its target customers in its priority markets.