The actors of the Collectif Léman – Lyon wish to carry out a scheme of tourist signage and services to meet the objectives of putting the itinerary into tourism: O Promote a common identity. The ViaRhôna between Geneva and Lyon, “nature as a promise”. o Improving the coherence and functional aspect of signage. Better report/identify the ViaRhôna on the section Léman – Lyon, in both directions of traffic (horizontal, vertical, staking, directional...) in particular in order to ensure security. guide, report services, indicate the heritage to be discovered, the possible variants. o Promote the practice for excursionists: easily access the route, report discovery loops and nearby tourist sites. o Promote territorial irrigation and economic benefits: encourage the stop, the stage and/or the desire to return. o Integrate the section into the overall ViaRhôna offer between Mediterranean and Rhône road.