The animation of the quality approach through the award of the Tourism Quality brand aims to support companies in raising their level of hospitality and tourist services in order to make them more competitive. This is a comprehensive approach aimed at increasing the economic benefits of an entire sector. The implementation of the project is based on the following actions: — Awareness-raising/Information of companies in the tourism sector on the need to integrate the quality approach – Business diagnostics – Accompanying companies throughout the duration of the right to use the trade mark and implementing corrective actions – Organisation of workshops, training on progress – Promotion of brands and brand Quality Tourism