The operation is broken down into 4 separate but highly dependent actions. Quality requires constant reinventing and the health crisis experienced by tourism professionals is a perfect example. All phases of the project are necessary to accompany these professionals to a resilient recovery of their economic activity. The actions of the operation are as follows: — Raising awareness of tourism sector companies about the tourism quality action programme as a tool for relaunching their activity – Process of labelling tourism companies with health reinsurance criteria – Programme of progress workshops to respond to the new challenges of the sector – Communication action in favour of health reinsurance, the promotion of good practices of tourism professionals in terms of the use of digital technology and the preservation of the environment, and the promotion of the brand Quality Tourism